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Welcome

Ever notice that the world is full of experts who have never actually done what they are "experts" at?

Many a business professor has never actually managed a business. Most business courses stress defining business terms but never actually teach the concepts of running a business.

This blog hopes to teach some of the terms and, at the same time, give some examples and lessons on running a business.

There will also be reviews of books on business listed here. Sometimes companies give me books to review. Regardless of where I get the book to review, I will give my honest opinion. If I was given the book to review I will always disclose that in the review.

I seek to start posting on 02 January 2012. Some of the posts will be recycled from some of my other blogs.

The reader should know that there is no one “Right Way” to conduct business that will apply in all situations. This blog is meant as a place to start. It is hoped that you will perform further research and consult professionals experienced in your particular business before making any important decisions.



17 August 2017

Available TODAY!! Close Deals Now!!


On Sale Starting Today!!



Many people are not aware of it, but everyone is in sales.  That’s right.  We all sell.  We might not have a product that we sell to earn money, per se, but we all sell something.  We may sell our ideas about a project to higher ups.  We may sell our thought about where to eat dinner.  A kid holding out for a later bedtime is selling.

That being said, we think that Close Deals Faster would be helpful for most, if not all, people but especially for those who are in Business-to-Business (B2B) sales.

Close Deals Faster by John Asher is very well-written.  It has been researched by Mr. Asher and his team over many years of actual belly-to-belly sales.

We won’t tell you what it is in this review, but we will tell you that Close Deals Faster actually has the secret sauce to making sales.  Having this secret sauce won’t guarantee a sale, but not having it almost definitely insures no sale will be made.

We learned this secret sauce studying at the feet of one of National Cash Register’s top salesmen years ago.  It was only after much failure that we learned this one all-important ingredient has to be in the mix to make the sale.  Close Deals Faster tells the reader that without having to spend years to learn it.

Asher writes in a very entertaining way.  He manages to teach readers the all-important lessons without coming across as one of those boring textbook writers.  He provides some real world examples to back him up.

We give Close Deals Faster by John Asher all five stars. We think it is concise, entertaining, and valuable.  If you are in sales for a living, you simply must read Close Deals Faster.  However, you should also read How I Raised Myself From Failure to Success in Selling by Frank Bettger.  The two books together will give you almost everything you need to know about sales.

Five Star Review


Of course, everything else you need to know can be learned by listening to recordings of Zig Ziglar.  This will make an award-winning combination.  What you do with it is up to you.


  





We were sent a complimentary advanced reading copy of this book.  We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.

If you would like for me to pray for you, please drop me an e-mail by clicking prayer.



Please Visit My Child Bride Suzanne's Blog






I respond to all approved comments on this blog, ideally within 24 hours.  Please check back here for a response to your comment.  Thank you!

Please be advised that all the information in this course is provided to educate, enlighten, and broaden your views in life.  The information provided is not a substitute for medical, legal, dietary, financial/accounting, or religious professionals.  Always consult a professional before you act on any of the information you find in this course. 


Do you have a frugal recipe?  Please e-mail it to me.

Help us reach 1,000 YouTube subscribers. Please watch some of our videos. If you like them, please subscribe. Also, please share our YouTube information with your friends.  We thank you so much for all your help. 

Disclaimer: The opinions or advice listed in this blog or website should be used as a place to start only. It is not a substitute for the use of a professional.

 Please be sure to consult your attorney, accountant, and/or other professionals with any specific questions. There is no one right answer to any business question that will cover all circumstances.

Notice: This post may  contain affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction. Thank you for your support!

15 August 2017

Guest Post: 4 Miscues That Can Transform Popular Brands Into Troubled Brands



The following is a guest post.  This post does not necessarily reflect the views of Suzanne and David E. McClendon, Sr. or Manian Debil Productions.


4 Miscues That Can Transform
Popular Brands Into Troubled Brands

Early this year, The Limited shut down its 250 clothing stores and not long after that the women’s apparel chain announced it was filing for bankruptcy protection.

Just like that, a brand that had been a mainstay of shopping malls across America disappeared from the retail front.


What happened to force the company’s hand? Several factors came into play, including an inability to compete with “fast fashion” stores that rush the latest fashions into consumers’ hands, as well as the chain’s sale several years ago to a private equity firm that cut costs but couldn’t find a buyer. However, analysts also suggested that, like many retailers, The Limited failed to keep up with dramatic changes in shopping habits and quick-changing fashion sensibilities, making it less relevant to its target consumers.


While it’s not unusual for brands to head down the path to irrelevancy, it’s also not inevitable, says Larry Light, a global brand revitalization expert and CEO of the business-consulting firm Arcature (www.arcature.com).


“A brand can innovate itself out of a death spiral,” Light says. “Just as an example, IBM may have lost its relevance in computers and laptops, but it saved itself by focusing on servers, information, and cloud computing.”


Some people insist that all brands eventually will go through a natural life cycle from birth to death, but he disagrees with that view.


“It’s possible for brands to live forever, but they have to be properly managed,” says Light, co-author with Joan Kiddon of Six Rules for Brand Revitalization. “Too often brands get into trouble due to the self-inflicted actions of their owners.”

Light says there are probably a dozen identifiable ways businesses can make a mess of their brands. Here are four:
• The loss of relevance. Staying relevant means always staying aware of changes to the landscape, the customers, the competitive brands, and your brand. “Understanding what your audience needs and how they obtain their products and services is the way to remain relevant,” Light says.
• The lack of a coherent plan to win. Having a coherent strategy that aligns employees and outside partners accomplishes a lot on the way to positive performance. But the plan needs the clear, consistent, visual, and verbal support of leadership. “It also must contain the vision for the brand and the plan to achieve this vision,” Light says. “It’s a top-down strategy. Without a clear and vibrant plan to win, a brand is directionless.”
• The lack of a balanced brand-business scorecard.  A brand-business scorecard allows leaders to view the critical indicators necessary to create growth that is both profitable and enduring, rather than one or the other. Light says such a scorecard reinforces the importance of producing a proper balance between both business and brand results. Using measurable milestones – such as sales, profits, price and promotion – it evaluates whether the brand leadership is doing the right things in the right way.
• The disregard for the changing world. Technology changes, demographics change and so do plenty of other factors that can affect a brand. “Although it’s impossible to predict the future,” Light says, “it is absolutely necessary for business leaders to keep their eyes, ears, mind, and heart open to what may be possible and to what is actually happening around them.”
“Some brands that experience trouble are very successful in pulling out of the downward spiral,” Light says. “But the best way to not have to revitalize a brand is to avoid becoming a troubled brand in the first place.”
About Larry Light
Larry Light, a global brand revitalization expert, is co-author with Joan Kiddon of Six Rules for Brand Revitalization. He also is the Chief Executive Officer of Arcature (www.arcature.com), a marketing consulting company that has advised a variety of marketers in packaged goods, technology, retail, hospitality, automotive, corporate and business-to-business, as well as not-for-profit organizations.

Prior to consulting, Light worked on the advertising agency side as a senior executive at both BBDO and CEO of the International Division at Ted Bates Advertising. He was global Chief Marketing Officer of McDonald’s from 2002-2005 where he was involved in one of the most recognized brand business turnarounds. From 2010 to 2014, Light was Chief Brands Officer of the global hotels group IHG.

If you would like for me to pray for you, please drop me an e-mail by clicking prayer.



Please Visit My Child Bride Suzanne's Blog



I respond to all approved comments on this blog, ideally within 24 hours.  Please check back here for a response to your comment.  Thank you!


Please be advised that all the information in this course is provided to educate, enlighten, and broaden your views in life.  The information provided is not a substitute for medical, legal, dietary, financial/accounting, or religious professionals.   Always consult a professional before you act on any of the information you find in this course. 


Do you have a frugal recipe?  Please e-mail it to me.

Help us reach 1,000 YouTube subscribers. Please watch some of our videos. If you like them, please subscribe. Also, please share our YouTube information with your friends.  We thank you so much for all your help. 


Disclaimer: The opinions or advice listed in this blog or website should be used as a place to start only. It is not a substitute for the use of a professional.

 Please be sure to consult your attorney, accountant, and/or other professionals with any specific questions. There is no one right answer to any business question that will cover all circumstances.


Notice: This post may  contain affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction. Thank you for your support!

14 August 2017

Book Review: How to Sell Yourself by Joe Girard



There are countless books on selling.  Joe Girard teaches us that before we can sell anything else, we must first sell ourselves.  He should know; he has been listed in the Guinness World Book of Records for many years as the World’s Best Salesman.

How to Sell Yourself is written in plain English.  It is easy to read and very informative.  There was no need for research because Girard lived it.  However, he did research it so that he could include countless real world examples of how to sell yourself.

We give this book all five stars.  The author helps us to understand what it takes to make sales.  The book is an instruction manual and a book on improvement in oneself.  We think you will like it.


Five Star Review




This book has been a part of our personal library for  years.  We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.


If you would like for me to pray for you, please drop me an e-mail by clicking prayer.



Please Visit My Child Bride Suzanne's Blog



I respond to all approved comments on this blog, ideally within 24 hours.  Please check back here for a response to your comment.  Thank you!


Please be advised that all the information in this course is provided to educate, enlighten, and broaden your views in life.  The information provided is not a substitute for medical, legal, dietary, financial/accounting, or religious professionals.   Always consult a professional before you act on any of the information you find in this course. 


Do you have a frugal recipe?  Please e-mail it to me.

Help us reach 1,000 YouTube subscribers. Please watch some of our videos. If you like them, please subscribe. Also, please share our YouTube information with your friends.  We thank you so much for all your help. 


Disclaimer: The opinions or advice listed in this blog or website should be used as a place to start only. It is not a substitute for the use of a professional.

 Please be sure to consult your attorney, accountant, and/or other professionals with any specific questions. There is no one right answer to any business question that will cover all circumstances.


Notice: This post may  contain affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction. Thank you for your support!