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Welcome

Ever notice that the world is full of experts who have never actually done what they are "experts" at?

Many a business professor has never actually managed a business. Most business courses stress defining business terms but never actually teach the concepts of running a business.

This blog hopes to teach some of the terms and, at the same time, give some examples and lessons on running a business.

There will also be reviews of books on business listed here. Sometimes companies give me books to review. Regardless of where I get the book to review, I will give my honest opinion. If I was given the book to review I will always disclose that in the review.

I seek to start posting on 02 January 2012. Some of the posts will be recycled from some of my other blogs.

The reader should know that there is no one “Right Way” to conduct business that will apply in all situations. This blog is meant as a place to start. It is hoped that you will perform further research and consult professionals experienced in your particular business before making any important decisions.



16 June 2018

Guest Post: From P.T. Barnum To Social Media, 3 Lessons About Promoting Your Personal Brand

The following is a guest post.  This post does not necessarily reflect the views of Suzanne and David E. McClendon, Sr. or Manian Debil Productions.


From P.T. Barnum To Social Media, 3 Lessons
About Promoting Your Personal Brand
The battle to create brand recognition is taking place in a media world that’s noisier and more crowded than ever.
That’s why some entrepreneurs, CEOs and professionals have come to realize that they can set themselves apart by looking beyond the corporate brand and instead building their personal brand, positioning themselves as an expert and leader in their industry and marketplace.
It’s a path that such luminaries as Rachael Ray and Dave Ramsey used to much success, says Adam Witty, CEO of Advantage|ForbesBooks (www.advantagefamily.com) and co-author with Rusty Shelton of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.
“Although what’s called ‘authority marketing’ isn’t used as much as it should be, it’s not new,” Witty says. “More than a century ago, P.T. Barnum understood how to generate buzz around his name and get the press to report on his every move, which led to more ticket sales for his circus.”
Witty says conventional wisdom holds that “authority” is something that can’t be manufactured; it’s bestowed upon you by your peers.
“That’s utter nonsense because why would your peers want to crown you king?” he asks. “That would mean they’re not the king.”
A few ways that Witty says a person can begin to position themselves as the authority in their field include:
  • The traditional media route. Anyone who wants to emulate Barnum’s technique, if not match his extraordinary gift for self-promotion, can do so by using mass media – which today includes TV and radio as well as newspapers and magazines. “You can pitch ideas directly to the media,” Witty says. “You can pitch an article idea on a certain topic, or you can pitch yourself as a guest or source who can offer insight on specific topics.”
  • The social media route. In the modern era, people who want to promote themselves possess a tool that Barnum and his contemporaries didn’t have. In addition to attracting the attention of traditional media, they can also grow their authority through social media, Witty says. Twitter, Facebook, Instagram and other social media platforms give people the opportunity to communicate directly with their target audiences without the traditional media as a go-between. “In this new landscape, the power is truly in your hands, and it’s up to you to establish yourself as an authority to make sure your message is heard,” he says.
  • The book route. People instantly gain a significant amount of respect when they can tell others they are the author of a book. “The perception is that if you have enough knowledge to write a book on a topic, you must know more than most people do about it,” Witty says. Many people find the idea of writing a book intimidating, but Witty says it’s not unusual to hire ghostwriters to help with the task. And if traditional publishers show no interest, self-publishing is an option. Once completed, the book becomes additional piece of your marketing arsenal as you are routinely introduced as “the author of. . .”

But for anyone eager to put authority marketing into practice, Witty also has a caveat. “This should not be an exercise in ego,” he says. “This is about strategically elevating your authority to grow your business.”





About Adam Witty
Adam Witty, co-author with Rusty Shelton of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, is the CEO of Advantage|ForbesBooks. Witty started Advantage in 2005 in a spare bedroom of his home. The company helps busy professionals become the authority in their field through publishing and marketing. In 2016, Advantage launched a partnership with Forbes to create ForbesBooks, a business book publisher for top business leaders. Witty is the author of seven books, and is also a sought-after speaker, teacher and consultant on marketing and business growth techniques for entrepreneurs and authors. He has been featured in The Wall Street Journal, Investors Business Daily and USA Today, and has appeared on ABC and Fox.
About Rusty Shelton
Rusty Shelton, co-author with Adam Witty of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, is a senior marketing strategist and publisher at Advantage|ForbesBooks. He also is the founder and CEO of Zilker Media and co-founder of Catch Engine, the country’s leading quiz marketing software platform. Shelton’s commentaries on public relations and marketing have been featured in Inc. Magazine, Forbes, Wharton, The Huffington Post and other top-media outlets.


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I respond to all approved comments on this blog, ideally within 24 hours.  Please check back here for a response to your comment.  Thank you!


Please be advised that all the information in this course is provided to educate, enlighten, and broaden your views in life.  The information provided is not a substitute for medical, legal, dietary, financial/accounting, or religious professionals.   Always consult a professional before you act on any of the information you find in this course. 


Do you have a frugal recipe?  Please e-mail it to me.

Help us reach 1,000 YouTube subscribers. Please watch some of our videos. If you like them, please subscribe. Also, please share our YouTube information with your friends.  We thank you so much for all your help. 


Disclaimer: The opinions or advice listed in this blog or website should be used as a place to start only. It is not a substitute for the use of a professional.

 Please be sure to consult your attorney, accountant, and/or other professionals with any specific questions. There is no one right answer to any business question that will cover all circumstances.


Notice: This post may  contain affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction. Thank you for your support!

13 June 2018

Overcoming the Hand You Were Dealt by Kisha Taylor ISBN: 978-1-944348-40-3


From time to time, we get a book that is just screaming, “Me next, me next.”  Overcoming the Hand You Were Dealt by Kisha Taylor was one of those books.  There are over 53,000 books in our to be read file, each with the hope that it will receive a review.

It is difficult to believe that this book is the first book out of the chute for this author. Taylor is a master storyteller who tells the story very well.

It does not matter that there are times this old Southern white male needed a hood-to-redneck dictionary. We speak the same language, Christian.

The author writes in such a way that you can feel the pain.  You can feel the betrayal. Readers follow as one person after another in the main character’s life hurts her in one way or another.

Then, we read in this true story of how the main character overcame all odds.  How she pulled herself up by the bootstraps she did not have and overcame.

We think Overcoming the Hand You Were Dealt would make a good book for a small group Bible Study.  The author makes no excuses for her character and she admits to mistakes along the way.

Five Star Review


We give this book all five stars.  It is one of those books you won’t want to put down.  One that you want to think everything is rosey in the end, but it is about real life. You will want to buy a copy for all those independent black women in your life and maybe a copy for that redneck man, too.  



We were sent a complimentary copy of this book.  We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

If you would like for me to pray for you, please drop me an e-mail by clicking prayer.



Please Visit My Child Bride Suzanne's Blog


I respond to all approved comments on this blog, ideally within 24 hours.  Please check back here for a response to your comment.  Thank you!

Please be advised that all the information in this course is provided to educate, enlighten, and broaden your views in life.  The information provided is not a substitute for medical, legal, dietary, financial/accounting, or religious professionals.  Always consult a professional before you act on any of the information you find in this course. 

Do you have a frugal recipe?  Please e-mail it to me.

Help us reach 1,000 YouTube subscribers. Please watch some of our videos. If you like them, please subscribe. Also, please share our YouTube information with your friends.  We thank you so much for all your help. 

Disclaimer: The opinions or advice listed in this blog or website should be used as a place to start only. It is not a substitute for the use of a professional.

 Please be sure to consult your attorney, accountant, and/or other professionals with any specific questions. There is no one right answer to any business question that will cover all circumstances.

Notice: This post may  contain affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction. Thank you for your support!

08 June 2018

The Intelligent Investor: The Classic Text on Value Investing by Benjamin Graham ISBN: 0-06-075261-0

It all started with Security Analysis.  Then, the undisputed master of investing, Benjamin Graham, followed up with The Intelligent Investor.

Often times we are sent books to review that we want to just be finished with.  Those books don’t get a review. Books like The Intelligent Investor are the type we love to read and review.  This is one of those books that you want to savor. You want to take in every word.

This book was written in 1949 and speaks of real world examples from that time.  It is interesting to see how right Graham was in his predictions. He actually made no predictions.

What he gave us was insights.  He gave us good, common sense ideas of how to value companies.  He wrote about the Great Atlantic and Pacific Tea Company (A&P).  At that time, A&P was the largest retailer in the world. He also spoke about the soon to rise star, Sears.

As we know, both these stars were snuffed out, not by bad stocks, but by bad management.  Both A&P and Sears failed or are failing, in the case of Sears, because management took their eyes off the ball, so to speak.

K-Mart, which is owned by Sears, Sears, and A&P forgot who their customers were and focused instead on the bottom line.

Benjamin Franklin said, “Take care of the pennies and the pounds will take care of themselves.”  This is true in retail as well. If you take care of your customers, the bottom line will take care of itself.

Five Star Review


We give The Intelligent Investor: The Classic Text on Value Investing by Benjamin Graham all five stars. It is well-written and a very easy-to-read and understand book.

We checked a copy of this book out from the Wharton County Texas Library through their Inter-library loan service.  We are under no obligation to write any review, positive or negative.


We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

If you would like for me to pray for you, please drop me an e-mail by clicking prayer.



Please Visit My Child Bride Suzanne's Blog


I respond to all approved comments on this blog, ideally within 24 hours.  Please check back here for a response to your comment.  Thank you!

Please be advised that all the information in this course is provided to educate, enlighten, and broaden your views in life.  The information provided is not a substitute for medical, legal, dietary, financial/accounting, or religious professionals.  Always consult a professional before you act on any of the information you find in this course. 


Do you have a frugal recipe?  Please e-mail it to me.

Help us reach 1,000 YouTube subscribers. Please watch some of our videos. If you like them, please subscribe. Also, please share our YouTube information with your friends.  We thank you so much for all your help. 

Disclaimer: The opinions or advice listed in this blog or website should be used as a place to start only. It is not a substitute for the use of a professional.

 Please be sure to consult your attorney, accountant, and/or other professionals with any specific questions. There is no one right answer to any business question that will cover all circumstances.

Notice: This post may  contain affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction. Thank you for your support!