Book Review Good to Great

Good to Great is an interesting read, but the title and cover promise a lot that is not delivered. There is a lot of time spent telling us why certain companies made it and why others did not. 

There is a great deal of space dedicated to giving us ideas like getting the right people on the bus and in the right seats. This concept is repeated, perhaps ad nauseum. There is also time spent telling us that good to great companies didn't just happen overnight. All this is great information.

About 2/3 of the way into the book, the previous book -Built to Last - is compared to this book and, from that point, it becomes more of a review of Built to Last. 

The concepts behind the book are good. The ideas and principles are sound. The book isn't loaded with a bunch of jargon or "Geek Speak". It is an interesting read and worth taking the time to read it.

Good to Great is considered to be one of the important works in business. Whereas I agree that any business student should read it, I don’t agree that it is up to par with the previous work of Built to Last. However, this book, Built to Last, and In Search of Excellence are “Must Reads” for any serious business student.  The concepts presented are sound and bear repeating. I rate this work a three because it simply isn’t as great as its title implies.

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