Paid Advertisement | Thomas J. Peters and Robert H. Waterman Way back in the 1980s, few people in business gave much thought to what makes an excellent business. Peters and Waterman conducted research on companies they identified as excellent. What they found were some common threads among the truly excellent companies. Being counted as an excellent company today is no guarantee that the company will be excellent in the future. The bar of excellence is constantly being raised and, in today’s economy, lowered. If you are a business student, this is among the books you should read. Also, if you are looking for business research with a little business history thrown in, you should read Built to Last by James C. Collins and Jerry Porras and Good to Great by Jim Collins. |
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