If you have read as many books on how to write a business plan as we have, you will have gone through countless psychological profiles or self-checks that the author claims is a way to help you assess your desire to start a business. It seems most business plan books do this.
We feel that this is really a way for the author to squeeze out a little more verbiage so that the reader will feel like they got their money’s worth.
Robert Lawrence, the author of Business Plan Bible, doesn’t do that. He is smart enough to realize that you have already decided that going into business is right for you or you would not have bought the book.
This is one of the few business plan books on the market that cuts straight to the point. The reader is given a few points and asked a few questions that allow him to complete the business plan almost painlessly.
Most business plan books present the notion of writing out a SWOT Analysis. The problem with presenting it the typical way is that the brain hears business jargon and usually shuts down. However, in Business Plan Bible, Mr. Lawrence has the reader complete a SWOT analysis and they don’t even realize they have done it. The whole process is painless.
The same is true with a competitive analysis. You write one without realizing you did it. You didn’t even need any Novocain to do it.
We give Business Plan Bible a solid five stars. It is well written and is presented in plain English. It is so simple even a redneck can do it.
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That does sound good.
ReplyDeleteIt is a good book for anyone thinking about starting a business. As you have heard, people don't plan to fail, they fail to plan. Have a great day.
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