Redneck MBA: Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth By Eddie Yoon

Welcome

Ever notice that the world is full of experts who have never actually done what they are "experts" at?

Many a business professor has never actually managed a business. Most business courses stress defining business terms but never actually teach the concepts of running a business.

This blog hopes to teach some of the terms and, at the same time, give some examples and lessons on running a business.

There will also be reviews of books on business listed here. Sometimes companies give me books to review. Regardless of where I get the book to review, I will give my honest opinion. If I was given the book to review I will always disclose that in the review.

I seek to start posting on 02 January 2012. Some of the posts will be recycled from some of my other blogs.

The reader should know that there is no one “Right Way” to conduct business that will apply in all situations. This blog is meant as a place to start. It is hoped that you will perform further research and consult professionals experienced in your particular business before making any important decisions.

03 December 2017

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth By Eddie Yoon

If you are interested in a different approach to growing your brand, Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon may just be the tool you need.

Yoon gives his readers some real world examples of how trends can be leveraged to optimize sales.

We have had different experiences in the adult beverage industry that lead us to doubt some of the data Yoon cites in Superconsumers. While working at two different convenience stores in Texas, we discovered that the average beer consumer in those stores spent on average of $20 per day on beer every day of the year. Maybe some Texan out there isn’t drinking his fair share.

Other than that observation, it appears that Superconsumers is spot on. It is well-written and well-researched. If one is in leadership in a business and is looking to grow that business then, Superconsumers would be a helpful resource for them.

We give it all five stars. We enjoyed the book and think it could be a valuable tool for someone trying to grow a business.

We were sent a complimentary copy of this book. We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.

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