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Welcome

Ever notice that the world is full of experts who have never actually done what they are "experts" at?

Many a business professor has never actually managed a business. Most business courses stress defining business terms but never actually teach the concepts of running a business.

This blog hopes to teach some of the terms and, at the same time, give some examples and lessons on running a business.

There will also be reviews of books on business listed here. Sometimes companies give me books to review. Regardless of where I get the book to review, I will give my honest opinion. If I was given the book to review I will always disclose that in the review.

I seek to start posting on 02 January 2012. Some of the posts will be recycled from some of my other blogs.

The reader should know that there is no one “Right Way” to conduct business that will apply in all situations. This blog is meant as a place to start. It is hoped that you will perform further research and consult professionals experienced in your particular business before making any important decisions.



04 December 2018

Book Review: Creating Sales Stars: A Guide to Managing the Millennials on Your Team by Stephan Schiffman with Gary Krebs ISBN: 978-0-8144-3938-8



Many of we baby boomers see the Millennial Generation as a bunch of work-brittle, entitled, lazy, people who expect to be paid for not working. Many of us have experienced this first hand.

In the book Creating Sales Stars: A Guide to Managing the Millennials on Your Team by Stephan Schiffman with Gary Krebs, we are told that nothing could be further from the truth.

So, the question here is, do you trust what you see and experience or what an author tells you is the truth?

Readers are also told why we should adapt our way of looking at this generation.  The tone of the book appears to be, “Just deal with it”. We are given a lot of WHY we should just deal with it and only a little of HOW to deal with it.

There may be a little truth to what the author teaches. The fact remains that we are in a job seekers’ market because this generation switches jobs often and expects to be paid well while being trained. This book could well make the case that we have developed a new career, “Trainee”. Meanwhile, more and more jobs go overseas to places where people WILL work.

The book is well written and does provide some excellent advice.  However, reading this book won’t solve your problem. What it will do is make you feel a lot less empowered and, if you are the owner of a company, will probably make you want to close up shop or move to another country.

In the book, the author speaks of how ethical this generation is.  There may be some validity to that but, readers should trust what they see in the real world and not what they read in a book.  This is the same generation that often cheated on tests in college and also expected good college grades for very subpar work.

We can only give this book a mediocre rating and very little in the way of recommendation.  This isn’t so much because the writing is flawed; it isn’t. We give it an average rating because the premise is flawed.


We were sent a complimentary copy of this book.  We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.

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