Shine Your Shoe
Mister, Free
One of the greatest salesmen I ever heard of was a little
boy in Rio De Janerio, Brazil.
Years ago my father won a contest for selling appliances.
This was not unusual because he was a super salesman. The trip was to Rio De
Janerio, Brazil. My mother did not want to go, so my father invited his best
friend Tom Dudley to take the trip with him.
One day, while walking down the street, my father and Tom
passed by a little shoe shine boy. The boy called out to my father, “Shine shoe,
mister, free.” My father knew something was up, but went along with it. The boy
worked and shined my father’s shoe very professionally. The shoe looked really
good. Then, the boy said “Shine other shoe, $2.” Now, who is going to walk
around with only one shoe shined?
My father laughed and had the boy shine the other shoe. My
father always appreciated a good sales pitch and he had heard the best.
The following video is Zig Ziglar telling about another very
good shoe shine person.
If the embed does not work right watch video here.
Disclaimer
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There is no one right answer to any business question that will cover all circumstances.
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